higher a new Elevation
After 21 years of shaping stories under the name MindShake, we’re stepping into a new chapter.
Bolder. Broader. Sharper.
©Téléverbier Sa
Welcome to higher
A new name — but not a blank page.
higher
is the natural evolution of what we’ve built: a commitment to performance, authenticity, and purpose. A name that captures not just where we’ve been, but where we’re going.
At the core of this transformation is a dynamic new partnership.
Dimitri Papageorges, co-founder of MindShake, with nearly 30 years of media relations and brand experience, teams up with Laura Lurquin, a new-generation marketing strategist and lifestyle media voice. Together, they form a duo that blends experience with edge, tradition with innovation.
This new energy is what drives higher — a creative agency built for brands that move, perform and inspire.
From mountain peaks to urban finish lines, from outdoor adventures to lifestyle launches, we design stories that resonate, activate, and connect.
What
Moves Us
Live the talk
We stress-test every idea—in the streets, on the slopes, at the after-party.
Back the bold
Partners who blend sport, style and sustainable innovation.
Turn passion into numbers
KPIs that track real lift: sell-through, loyalty, cultural buzz.
Protect the playground
Low-impact events, circular products, city-to-summit responsibility.
Shaping movement into momentum
At higher, we do more than tell stories — we create the energy that drives them forward.
We are brand catalysts, storytelling strategists, and experience architects.
Strategic Marketing &
Brand Activations
sharp strategies and standout campaigns that turn ambition into action.
Media &
Public Relations
stories that travel, relationships that last. Real visibility, real impact.
Influence &
Talent Collaborations
authentic partnerships with athletes, creators, and changemakers.
PR-driven Events &
Experiences
moments that move people — from the trail to the city.
Shaping movement
into momentum
At higher, we do more than tell stories — we create the energy that drives them forward.
We are brand catalysts, storytelling strategists, and experience architects.
Strategic Marketing &
Brand Activations
sharp strategies and standout campaigns that turn ambition into action.
Media &
Public Relations
stories that travel, relationships that last. Real visibility, real impact.
Influence &
Talent Collaborations
authentic partnerships with athletes, creators, and changemakers.
PR-driven Events &
Experiences
moments that move people — from the trail to the city.
Our Playgrounds
Mountains
our creative origin and spiritual basecamp
Urban Lifestyle
where energy meets experience
Sport
passion, performance, and movement culture
Outdoor
raw nature, human stories
Culture & Living
because how we live matters just as much as where
Trusted by iconic brands
From resorts to retailers, from alpine legends to city newcomers,
our clients trust us to elevate their voice
